Originally, the creators of IM Creator set about building a website builder to help family and friends who needed a website but became extremely frustrated with the complex options available to them. They found other do-it-yourself solutions too complicated, too time-consuming, or too expensive.
So the creators brainstormed a new way to build a website on your own that is easy, yet powerful in its functionality and professional in its appearance. The end result is a platform that is truly simple to use, understandable for all ages to use and builds a great looking site without having any design, technical, or coding experience.
Right from the start, Moonfruit states its purpose clearly and succinctly: Build a website or shop. The site builder wastes no time in getting you started by having you choose a design right from its home page! The Moonfruit website is an indication of the conciseness you can expect from its website builder, with everything nicely broken down into categories, explained plainly and presented cleanly.